MEDIATOOLS provides a number of tools that streamline the workflow between media planning and buying groups.
AOR
Buyers can populate cost sources with planning cost-per-point information or Print Insertion data and selectively share it with planners. All modifications to cost sources are logged, and MEDIATOOLS can be configured to alert planners by email when new costs are available.
Planners submit goals to buyers in the form of a MEDIATOOLS Authorization, which is a snapshot of a plan for a particular media type and time period. A full revision history is maintained for each Authorization. The system can be configured to routing rules of an established approval process.
Once approved, Authorizations are exported to a number of popular execution systems.
