SVP, Director Media Research
At TargetCast tcm we have found Mediatools to be a powerful yet intuitive system to graphically display multi-media data in an easy to read format. It has proven to be an excellent planning aid for all our client business.
One of Mediatools’ strengths is its adaptability. It is easy to set up different calendars, cost databases, and demographic targets depending upon individual client needs. Once criteria are established, it can be used to do roll-ups of activity on many different levels depending upon account requirements.
Senior Partner, Director of Business Applications
Group M North America
We are very happy that Mediatools is an integral part of our everyday media toolkit. In addition, the service and professionalism at Workhorse to ensure our satisfaction is second to none. We are extremely satisfied with Workhorse across the board; the product, the people, our relationship and, most importantly, the results!
Senior Manager – IT Sales and Marketing
We contracted with Workhorse (and their Mediatools solution) in order to consolidate and track our media planning activities across numerous agencies. Mediatools is a well known agency planning solution that provided us detailed visibility into our plans and budgets. The client support team at Workhorse was very responsive to our numerous requests and helped us drive significant benefits from our use of Mediatools.
Mediatools has become an integral part of our media planning and operations management process in North America. The Workhorse team has been invaluable in helping to deploy the system to our agency partners and brand teams. They also get high marks for training and user support.
Since our founding in 1996, Workhorse has developed our Mediatools software into a large array of advanced media planning tools.
In addition to the Mediatools product line, we offer custom software development, helping clients integrate Mediatools with external systems.
We also provide a variety of support and training options to ensure that our software is used to its fullest potential.